Lego Cuusoo Site is now Lego Ideas

Lego Cuusoo gave place to a new website called Lego Ideas. Besides the site that has, as expected, some major differences, there are also a few differences between the old and the new contest rules.

The projects have now one year to get 10000 votes, if you between thirteen and eighteen years old, you may now submit and create projects with the mandatory requirement of a written permission in case of reaching 10000 supporters, and finally there is now what is called a Clutch Power that is basically an incentive of earning points. The more you create and participate, the more you earn to your clutch Power.

Finally, all your account settings can be easily transferred to the new platform. For this and much more have a look at the official press release:

Press Release

Today we are happy to invite you to join LEGO Ideas; a continuation of the former LEGO CUUSOO experience, more closely integrated with the LEGO experience online.

In the fall of 2008, CUUSOO Systems and the LEGO Group teamed up to launch the LEGO CUUSOO crowdsourcing experiment. Initially, the site was only available in Japanese. But the promising results from the pilot led to the launch of the international LEGO CUUSOO beta site in the fall of 2011. The LEGO Group is very happy to announce that the partnership with CUUSOO Systems, has been such a success that we have decided to integrate the CUUSOO concept more closely into the LEGO experience called LEGO Ideas. We are grateful for the many years of collaboration and experimentation between our two companies and wish CUUSOO Systems continued success, building CUUSOO as an open crowdsourcing platform for brands to connect with their fans on

Practical Information

All projects, supports, comments, profiles, and other data from LEGO CUUSOO have been automatically migrated to LEGO Ideas. You can sign in to LEGO Ideas with a LEGO ID, find your old LEGO CUUSOO account, and connect to it after clicking a confirmation link we will send you via email. You will need access to the email address associated with your LEGO CUUSOO account in order to access your old profile and projects on LEGO Ideas.

The LEGO CUUSOO domain will redirect to LEGO Ideas for 6 months. During that time, this blog will remain online as an archive and links to your projects on LEGO CUUSOO will automatically redirect to your project pages on LEGO Ideas. We recommend you update links to your projects because after November 1, 2014, all links to LEGO CUUSOO will stop redirecting.

What’s different on LEGO Ideas?

Your project now has one year from the day you post it to reach 10,000 supporters. Projects that don’t reach 10,000 supporters within 365 days of being posted will automatically expire and no longer accept new supporters. If this happens, you’re welcome to re-submit the project and work to gain 10,000 fresh supporters again within a one year period. Projects carried over from LEGO CUUSOO will keep their existing supporters and have until May 1st, 2015 to qualify.

If you are between 13-18 years old you can now create and submit projects. If your project reaches 10,000 supporters, we will require written permission from a parent or legal guardian before your project is considered in the LEGO Review.

Introducing “Clutch Power.” As you participate on LEGO Ideas, you will earn points and badges that become your “Clutch Power”. The more you support, share, or create, the higher your Clutch Power points will be, and the more badges you will earn.

Other Guidelines Changes

From time to time we may update the Project Guidelines and House Rules here are a few othernotable updates on LEGO Ideas:

Projects can no longer be edited after you submit them. However you’re welcome to add updates to your project to refine or improve the initial concept. These appear in the new Updates tab.

We no longer allow mockups of LEGO product boxes (“box art”) or marketing materials in your images. Mocked-up box art confuses people into thinking your project is something they can buy right now.

You may only submit images which belong to you. This means no images created by others online, for example screen shots from a movie or TV show.

What you see today on LEGO Ideas is just the beginning. Over time, we are looking forward to adding new ways for you to participate with us in co-creating LEGO products together on LEGO Ideas.


LEGO Ideas Team

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